South Bank / VML / 2026
A new brand and a brand-new site for Brisbane's South Bank.
VML worked with South Bank Corporation to refresh the brand identity for Brisbane's iconic South Bank precinct, creating a story-led strategy based on the premise 'It all begins here.'
I worked with Mel Radman's team to bring the the vibrancy and bold beauty of the brand design to life in a website that is simpler yet always allows stories to be told.
Unique users per month
Interactions
New users since launch
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