Working with Telstra designers, product owners, marketers and key stakeholders to develop a world-class global experience language and digital design system.
'Light in motion' was the visual concept that brought the the vibrancy, luminosity, colour and mood of the Telstra brand to life in a new way and deliver an inclusive and accessible experience.
The Design System consisted of hundreds of elements and modules, brought together through user stories that covered a range of scenarios from new phone orders, payment troubleshooting, loyalty programs and retail experiences.
Building on the success of the digital design system, new motion guidelines and templates were created for use across retail, advertising, and social with consistent scalable patterns across all moving content.
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