Tapping into fan culture for Kayo's app & content

Fox Sports / 2024

A new brand and brand-new website for Brisbane's South Bank

South Bank / 2025

Recruiting for Australia's most important roles

ADF Careers / 2025

Taking surf tracking to new heights

Rip Curl / 2023

A world-class design system for Australia's leading telco

Telstra / 2023

A royal revolution for the mobile generation

Vodafone /  2021

A delightfully fresh take on dental hygiene

Bupa /  2022

I am a highly creative and dedicated Design Director with 20 years at agencies in London and Sydney, including VML, R/GA and DDB, designing products, experiences and ideas for Audi, ADF Careers, Rip Curl, Kayo and many more.

Experience in a wide range of industries and environments has given me a broad perspective on the essentials, principles and possibilities of interactive design. Putting ideas and understanding at the start of every project ensures my process solves business problems and builds coherent brand systems.

I have led tight-knit teams creating websites, apps and experiences through strategic brief, ideation, exploration, reviews, design systems, documentation and engineering.

My collaborative approach to every project brings colleagues and clients on the journey from first sketches to final build, so everyone understands the thinking behind the design and believes in the outcome.

BRAND &
IDENTITY

DESIGN
SYSTEMS

PRODUCTS
& APPS

PITCHES &
CONCEPTS

CAMPAIGN
IDEATION

PROTOTPYING
& DEVELOPMENT

2019 - PRESENT

VML

DESIGN
DIRECTOR

2019

GHO

FREELANCE
DESIGN LEAD

2018 - 2019

R/GA

DESIGN
DIRECTOR

2017

SPACE66

CREATIVE
DIRECTOR

2016

TRIBAL DDB

FREELANCE
DESIGN LEAD

1001 Optometry / VML / 2025

Checking your child's eye health from the photos on your phone

VML developed a world-first AI eye scanning tool that gave parents the chance to check their child's eye health from the photos saved on their phone, brought to life with fun characters that took the worry out of the technology.

Colgate Palmolive / VML / 2023

Making waves for
hearing-impaired athletes

Working with Deaf QAFLW player Jamie Howell, VMLY&R and Steeden designed AFL headgear for Deaf or hard of hearing athletes.

Pitch / Deltratre / 2016

Dreaming bigger with PSG

Aligning the ambitions of Paris Saint-Germain on and off the pitch.

ATP / Deltatre / 2016

The new home of 24-7 tennis

App, web and TV design for the official streaming service of the ATP.

KFC / BBH / 2014

Finger-tapping good

Responsive web and app design for the launch of KFC’s loyalty platform, Colonel’s Club.

Heineken / Space66 / 2017

Talk your way into the ultimate F1 party

AI-powered chat experience with 3 influencers across 3 days. 

© All work owned by Elliot Owen and subject to copyright.