Vodafone / VMLY&R / 2020
A royal revolution for the mobile generation
Vodafone needed a brand platform that pushed them away a focus on phones and displayed the power their customers wield. 'You Rule' put the Stream Queens, the Kings of Content and Rejectors of Contracts in charge, allowing them to rule fairer, faster and further.
From pitch to playbook
Starting with lots of late nights lots, stimulus and sketches, the 'You Rule' campaign was taken from pitch to production and playbook for distribution to internal teams and agency partners.
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