Fox Sports / VML / 2024

Tapping into fan culture for Kayo Sports app & content.

Kayo Sports is the home of sports streaming in Australia, featuring AFL, NRL, Cricket, F1, NFL, NBA and 48 more sports, at last count, but the user experience hadn't kept up with their huge user base.

I led an agency team working in the Fox Sports office to reimagine the TV app experience and create a new content system that covered their huge range of live sports, films, shorts and more.

More scanning,
less reading.

Content tiles are used as a way to distinguish the sport, teams, gender and match state, allowing for a 50% reduction in the text required on screen. 

Allowing the colours of the world to come through.

Content tiles are built on a framework that creates consistency but not repitition.

Putting the Kayo brand at the base of every piece of content.

Elements were created from the Kayo logo, ensuring every piece of content is distinctly Kayo.

Making every obscure sport look great.

Kayo streams over 60 sports, with everything from AFL to Baseball and Cornhole. We created a tiered system that works for all sports and quality of assets.

A level of effort that proves Kayo cares for your sport.

NRL team emblems were the base for a suite of team textures.

AFL team songs were used to create typographic textures for every team.

A design system for Australia's leading tech co.

Telstra /  2019

Taking surf tracking to new heights.

Rip Curl /  2023

© All work owned by Elliot Owen and subject to copyright.