VMLY&R worked with TMBL to create a neobank with a difference, one built by and for Australia’s essential workers, during a time when they were more important than ever.
At the heart of the visual identity is a collection of dots that represent 'the hive' - sometimes orderly and sometimes chaotic but always working together. At a macro level the dots work together to form shapes and symbols, while at a micro level each dot tells the story of an essential worker.
Hiver's design language takes cues from the can-do attitude of Australia's essential workers, reflecting the diversity and distinct personalities of the people who keep our country moving.
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