Bupa / VMLY&R / 2020

Freshening up the dental hygiene scene.

VMLY&R worked with Bupa to create a dentist unlike any other - no beige waiting rooms filled with decade-old magazines here, this is dental hygiene done with sass and swagger.

Mint*d took a bold approach to dental hygiene, built on a brand mark that could cut and cropped a different way every time it was used, adding sparkle whenever it was seen.

An in-store experience
with elegance
& attitude.

The Mint*d brand was brought to life in studio with as much energy and attitude as the rest of the brand, creating a connected experience that stays with you long after you've left the dentist's chair.