Bupa / VMLY&R / 2020

A delightfully fresh take on dental hygiene

VMLY&R worked with Bupa to create a dentist unlike any other - no beige waiting rooms filled with decade-old magazines here, this is dental hygiene done with sass and swagger.

An in-store experience with elegance & attitude

The Mint*d brand was brought to life in studio with as much energy and attitude as the rest of the brand, creating a connected experience that stays with you long after you've left the dentist's chair.